Julian Data Blog

Threads: Does Post Format Matter?

insights
threads
engagement
Threads supports three main post formats: text, images, and video. In this analysis we’ll look at whether format type is associated with differences in engagement rate…
Feb 26, 2026
Julian Winternheimer

Team Plan Permissions Structure

insights
teams
permissions
This analysis looks at how Team and Agency plan customers structure user permissions across their organizations. As we explore a collaboration solution with potentially…
Feb 23, 2026
Julian Winternheimer

Country Expansion Analysis

growth
expansion
international
This analysis attempts to identify the most promising international markets for Buffer to target after the US.
Feb 2, 2026
Julian Winternheimer

Most Common Channel Connection Pairings

insights
channels
This analysis looks at organizations that signed up since the beginning of 2025 and connected at least two channels to identify which platforms are most often connected…
Jan 28, 2026
Julian Winternheimer

Monthly Subscription Retention

insights
retention
subscriptions
This analysis uses survival analysis to understand the retention patterns of monthly Essentials subscriptions. Specifically, we want to answer the question “Given that a…
Jan 21, 2026
Julian Winternheimer

How Often Should You Post?

insights
One of the most common questions we get is “how often should I post?” While we’ve analyzed the causal effects of posting frequency in other studies, this analysis takes a…
Dec 2, 2025
Julian Winternheimer

Platform Engagement Trends in 2025

insights
engagement
trends
In this analysis we’ll compare engagement metrics across Buffer’s supported platforms in 2025 to see which see the most engagement and how those metrics have changed over…
Dec 1, 2025
Julian Winternheimer

MRR Break-Even Analysis

mrr
forecasting
growth
pricing
We’re migrating customers to a new pricing system where the cost per channel decreases as the number of channels increases. This is a strategic move to make our pricing more…
Nov 25, 2025
Julian Winternheimer

X: Engagement and Replies

insights
In this analysis we’ll look at whether replying to comments on X posts is associated with higher engagement.
Nov 3, 2025
Julian Winternheimer

Bluesky: Engagement and Replies

insights
In this analysis we’ll look at whether replying to comments on Bluesky posts is associated with higher engagement.
Oct 23, 2025
Julian Winternheimer

LinkedIn: Engagement and Replies

insights
In this analysis we’ll look at whether replying to comments on LinkedIn posts is associated with higher engagement.
Oct 22, 2025
Julian Winternheimer

Facebook: Engagement and Replies

insights
In this analysis we’ll look at whether replying to comments on Facebook posts is associated with higher engagement.
Oct 22, 2025
Julian Winternheimer

Instagram: Engagement and Replies

insights
In this analysis we’ll look at whether replying to comments on Instagram posts is associated with higher engagement.
Oct 22, 2025
Julian Winternheimer

Threads: Engagement and Replies

insights
Buffer is launching a new feature called Community that will help creators quickly respond to comments on several different platforms. In this analysis we’ll look at the…
Sep 22, 2025
Julian Winternheimer

How Often to Post to TikTok

insights
This analysis follows a similar structure to previous analyses on posting frequency, but focuses specifically on TikTok. Like in those analyses, our goal is to explore how…
Sep 9, 2025
Julian Winternheimer

Do X Premium Channels Get More Engagement?

insights
In this analysis we’ll compare engagement metrics for X Premium accounts to regular X accounts. We’ll also compare engagement rates for different types of posts, including…
Aug 21, 2025
Julian Winternheimer

How Often to Post to LinkedIn

insights
This analysis follows up on a previous analysis I did on posting frequency and follower growth on Instagram. In this analysis we’ll focus on LinkedIn, with the aim of trying…
Aug 1, 2025
Julian Winternheimer

Seasonal Decomposition of MRR

mrr
In this analysis we’ll analyze Buffer’s MRR data and break it down into its seasonal components. We’ll do a seasonal decomposition to isolate the trend, seasonal component…
Jul 21, 2025
Julian Winternheimer

How Often to Post to Instagram

insights
This analysis follows up on a previous analysis on posting frequency and follower growth. In this analysis we’ll focus on Instagram, with the aim of trying to find a sweet…
Jul 2, 2025
Julian Winternheimer

Posting Frequency and Follower Growth

insights
Many of us have heard that posting consistently is one of the most important things you can do to grow your audience on social media, and in this analysis we’ll attempt to…
Jun 23, 2025
Julian Winternheimer

Comments Data Requests

insights
community
comments
Buffer is launching a new feature called Community that allows people to manage their comments on Threads, Facebook, Instagram, and LinkedIn. The beta launch has already…
Jun 17, 2025
Julian Winternheimer

Exploratory Analysis of Channel Groups

channel_groups
insights
In Buffer you have the ability to create a group of channels that can be selected and posted to at one time. We call these channel groups.
Jun 5, 2025
Julian Winternheimer

How We Calculate Best Times to Post

bttp
engagement
insights
At Buffer we utilize the vast amount of data we have from users’ posting histories to calculate the best time to post on each major platform. In this post we’ll take a…
May 22, 2025
Julian Winternheimer

Buffer Posting Streaks and Engagement

streaks
engagement
insights
In this post we’ll look at the relationship between Buffer’s new posting streaks feature and engagement, where engagement is loosely defined as the number of interactions on…
May 7, 2025
Julian Winternheimer
No matching items